Jon, Groovy, those were my first thoughts as well. I am always suspecting that maybe I just do not get it when I see something confusing.
Aesthetics first.
Someone mentioned Star Trek room and to me that fits.
Maybe if the sidewalls were built out toward the bottom instead of incuse? There might be some randomizing diffusion at specific frequencies?
I can only hope that the dark areas between the ceiling slats are for deep deep bass management.
Groovy, I agree about the commonplace offerings from almost every seller not actually working to address what they are supposed to fix.
From what I have learned lately, those pretty, decorative quick fixes do almost nothing below 400Hz or so. I think you are giving them more credit than they deserve.
Most of us do not think of that as the bass range, but the bass voice range in most cases.
I almost forgot to mention (just for the fun of it), I saw one ad that actually stated that their "acoustical" product would fix comb filtering problems.
I'm sure it was a translated nonsense selling ploy, but seriously. The list of problems it fixed was amazing.
Hang something on the wall to "cure" comb filtering?
Really? Can I use it for arthritus, too? How is it with potty training puppies?