stone_of_tone
Seasoned Member
Listen Often/Listen Deep
Posts: 3217
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Of course FB presence is great.
HOWEVER, Direct mail/targeted still works. IMHO, Decware needs to go this route. I am still a subscriber to Stereophile and receive direct mail audio pieces, from even Galen Carol Audio in San Antonio.
I still read ALL of the stereophile audio mart ads, in the back of SP!
Direct mail....the best though/I believe.
Targeted Lists, are probably not cheap....but, they work.
This is true:
"Do you think direct mail has gone the way of the dinosaur? Think again. In 2013, nearly two-thirds of all consumers bought something as a result of a direct mail piece, according to the Direct Mail Association (DMA). Not surprisingly, people age 65 and older are prime candidates for direct mail, since they tend to stay at the same address for many years and they enjoy reading their mail. What might surprise you is that young adults aged 18 to 34 are also highly responsive to direct mail, according to Epsilon. Why? Because young people are constantly inundated with email, spam and social media messages, direct mail stands out as something different.
If you’re still not convinced direct mail is worth adding to your marketing mix, consider this: Direct mail costs no more than print or pay-per-click advertising, according to the DMA, and has an average response rate of between 2 and 6 percent, depending on factors such as whether it’s four-color, optimized or personalized. Compare this to email marketing, which has an average 0.12 percent response rate, according to Direct Mail News, and there’s no excuse for not giving direct mail a try."
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New Decware Group (Read 671 times)
