BJ,
I purchased bulk cable with the same wire and description. Added banana ends making 10.5 foot speaker cables. A layout changed forced the need for a extra 1/2 foot. Measuring the individual silver/copper strands the AWG works out to be 11 a cable.
With about 70 hours on the cables in my system, there is notable bass/mid weakness as compared to silver clad 8 AWG copper cables it replaced(each cable + & - was configured parallel with each seperated by 1" natural cotton piping). Just before the bulk cable was added the silver clad 8 AWG was tried in a braided scheme that improved detail as compared to the parallel scheme. I may go back to the braided 8 gauage scheme and use the 11 gauge braid for Tiny Radials in the office system. Steve recommended the 11 gauge, as noted by a poster earlier in this thread, for the TRs.
At this time I think the Lii speakers need the 8 gauge as a minimum to keep the impedance push/pull between Steve's amp fast and ample