RATHER BOLD STATEMENT TO MAKE?
would be a little out there, yea, but if you can back
it up... it's a different story. Our products
are very different from the majority of main-stream,
retailed hi-fi gear!
all keys off the differences in the design and manufacturing
Mass produced hi-fi gear is designed for
a specific market and to hit a specific price point.
Decware gear on the other hand is designed from the curiosity
of wondering how good something can sound. Actually
manufacturing it is never considered until well after
the fact when something sounds too good not to share it!
price of mass
produced hi-fi gear covers the cost
of advertising the product and a mark up
for the reps and dealers. This, of course, is what
created the need to always get a "special deal"
on your audio gear...sometimes the importance of the
deal eclipses the fidelity of the component. People
forget that a thousand dollars retail, minus the mark
ups, is about $400.00 in parts.
gear on the other hand is not designed for retail. It
is hand-built the old school way with over 70 years
of combined experience in the art of soldering. We
sell it factory direct to the customer. The "special
deal" in that is simple; a thousand dollars spent
here gets you twice the quality.
the amplifiers are built, we (not a machine) listen
to them carefully. And when we listen, we do it in our
reference room with a large variety of speakers. Nothing
leaves that isn't perfect, and under these conditions
we can really hear if it is.
dollar for dollar, if
retail audio gear can't compete that leaves
the smaller boutique shops. The ones that price
the gear with too many zeros are lucky if
they sell 5 or 10 pieces a year, world wide. The
ones who don't overprice their creations are often also
limited by their experience. Many start as DIY guys
who arguably built themselves some very good sounding
test of a great amplifier design doesn't exist in the
DIY circles because no one sees how many times an amplifier can
be exactly duplicated without unexpected differences.
Once you build the same amp 25 times the design is either
repeatable and stable or has failed. It's pretty
hard to build the same amp 25 times without figuring
out ways to make it better.
been blessed by the experience over the past 12 years
of hand building and selling some five thousdand amplifiers, one at
a time, direct to real people like yourself, prefaced
with phone conversations both before and after the sale.
This massive amount of direct feedback straight
from the owners has proven to be another huge advantage
for improving our designs that would not have been possible
if our products were sold through dealers. Yup,
we're interested in how you think it sounds, not what
a dealer thinks.
quality and skill mean nothing if the design doesn't
bring about special results. You can be certain that
the common way of doing things yields predictable and
common results. There's so much of that on the market
it's getting hard to breath. Our products will connect
you with the music in profound ways. Based on the Zen
concept of simplicity and balance where less is often
seem to like being able to purchase audio gear when
they can pick up the phone and talk to the designers
of that gear every time they call. It adds value
to your purchase. Also when you build gear that
doesn't fail and has lifetime warranties, it holds it's
value on the used market far better than retail hi-fi
built this company with honest business ethics
and a genuinely pure passion for music reproduction
and sell our products with the lowest possible margins.
Since audiophiles equate fidelity with price,
many will assume an amp or speaker costing five times
more has to be better than Decware. I can assure
you, the jokes on them.
finally, with regard to advertising and reviews; to
those who don't see the correlation between advertising
dollars and the resulting reviews in main stream audio
rags, I've always said that ignorance is bliss in
this hobby. I've always seen this as the dark
side of audio and simply avoided it. We have never
advertised in magazines or supplied free gear to get